Getting
Visitors To Stay Through
Web Based Marketing
by Martin Lemieux
9/10
times your web site visitors won't stay for more than 15 seconds.
This is how you get them to stay, or should I say, get them
to come back!
For
most of you, your web site is a great brochure. It probably
outlines your services very well. There's nothing wrong with
that what-so-ever!
but...
There
are creative marketing strategies that you can implement so
that you don't entirely loose your clients, you just need
to keep them in the loop for when the time comes for them
to buy.
"Marketing
Online - Is about creative patience"
Being
creative with your web marketing ventures is crucial but it
doesn't necessarily react like print magazine ads or like
newspaper press releases. No, it takes time for something
to kick into full force.
This
is why you should always keep on top of creating something
new because, just like regular marketing, if you don't have
another campaign ready to go when your done this one, you'll
start to loose prospects on the way and create a slow period
for your business.
You
want your world online to consistently grow. Don't grow too
quickly, just grow and keep growing with all your marketing
efforts.
Here
are some of the marketing strategies you can implement:
-
Create an online newsletters
- Give something away for free
- Create online questionaires
- Engage yourself into discussion groups
- Write helpful tips
- Create local resources for others
- Have a section of tips from others in your field
- Create a forum on your site
As
you can see, these are all marketing strategies that ingage
people in some way. The key is to create emotion through your
visitors. Once you've engaged someone from your site, your
site will be imprinted on their mind. It may take them a year
to buy something from you but once in a while, maybe even
weekly, they will keep coming back to your site.
The
important thing to remember is that, eventually, we loose
all of our visitors, even more important is to find marketing
ventures that keep them coming back from time to time.
Just
because someone saw your service today, doesn't mean that
he/she is ready to buy what you are ofering. Many people "Shop
For Tomorrow". They like to browse around, see the options
out there before they dig into their wallet.
I
hope this article will spawn off some ideas for you!
About
The Author:
Martin
Lemieux
Smartads - President
Affordable
Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca