The Truth About Your Website Visitors
By Jean Lam

Do you want to know how you can make your website
really effective? I can answer your question right now. You must express concern for your visitors. You need to understand their needs and their wants.

This way, you can respond to their desires. The simple reason is that you are building the website for them and not for you, right?

Just take a look at your website and examine how well does it fit with the psychology of your visitors. Remember that people act differently on the web that sometime it is difficult to believe that these are the same people who behave so normally in the real world.

Here are 4 important things to take note about them:

1. Want a LOT for free

People on the internet ARE on the internet because are looking or hunting for information - more precisely FREE information. They want to find it and they will.

That's the principal reason they are surfing the web. Once they find it, if the content is really rich and useful - they will come back again for more. And possibly they can also refer their friends to visit the same places too.

However, they won't come back to a place that didn't
interest them when they came there for the first time. It's absolutely crucial that you build your offer around the rich, free content.

Don't think about selling but about what you can offer. Then afterwards, offer them something so incredibly valuable, that your visitors will be willing to pay for it without asking question.

2. Always in a hurry

The reason may be because they are so many places to
visit but whatever the reason - they are always rushing.

They will click away on anything if they get bored and they do get fed up easily.

Ensure that your pages load fast for that's very vital, that you indicate people quickly what and where they can find and provide them with a way to go from one page to another one fairly easy. This means good navigation is fundamental. It's also critical for a website success.

3. Clicking Frenzy

When people surf the web, they need to click to go websites. And there is not only one website our there. So they will click on anything that seems to provide them what they are searching for or will subscribe to anything that looks promising - as long as it is offered free of cost or you don't ask for too many information.

As a result of this, ensure that you satisfy their need to click while exploring YOUR site. Use that clicking frenzy to your advantage - ask them to subscribe, to click for more information etc...

If you don't give them opportunity to interact, they will click to surf away. Some people try to change the surfers' habits instead of profiting from that. It can be a very costly mistake.

4. No Easy Trust

On the internet, people are often misinformed or unwilling to buy online. They are aware that anyone, even a kid, can build an amazing website and they need to be convinced before they are ready to leave a name or e-mail address.

And they need to be persuaded even more before they will hand you their credit card number. Don't even think about selling something in the first paragraph - resist selling on the home page at all.

Establish rapport and trust and provide information rather. Romance your visitor and use as many ways as possible to gain their trust. That's a very fundamental aspect when doing online business.

Jean Lam is the editor of the Zine Guru Newsletter.
Subscribe to his newsletter for internet marketing tips and tricks by sending a blank email to zinegurunews@getresponse.com and instantly
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