Having A User Friendly Website
by Jean Sutherland
Let's
look at what your user wants to see at your website.
1.
No Flash
For
many who visit your website time is money for you and for
them. The last thing people need to see is a slow loading
flash front page. Unless your flash page is very unique and
interesting enough that it will hold their attention I suggest
you loose it. For people on dialup, and yes there are many
around the world, a flash page is a download nightmare for
them.
2.
Page Load Time
There
is nothing worse than going to a website and waiting more
than 15 seconds for that page to load. Many of your visitors
don't have the time to wait for a web page to load and nor
should they. Timewise, many people will go on to something
else if your page is slow to load. Ten years ago 15 seconds
and more might have been acceptable but in this day and age
of high speed internet this is highly unacceptable. Check
this free site for help with load time for your website. Dcotor
HTML http://www.doctor-html.com
3.
Graphics
Do
you hate it when your gonto a site for information and finding
missing graphics. Worse than missing graphics are graphics
that do not at least have an ALT tag which would at least
give your visitor some idea of what the graphic was about.
When you have ALT tags it also allows search engines to recognize
all the content on your site. Make sure to use good keywords
and use them often on your page, as it will help you rank
higher in the search engines. Use the free link verification
program at XENU http://home.snafu.de/tilman/xenulink.html
to ensure that all your graphics are loading.
4.
Links Not Working
One
of my major pet peeves is visiting a site and clicking on
a link and finding it does not work. This is one of the fastest
ways to loose a potential customer. Broken links are something
you should be checking on a daily basis. This is your bread
and butter and you can not afford to loose even one potential
customer. Again, XENU at http://home.snafu.de/tilman/xenulink.html
is an excellent free program to help you keep your website
in tip top shape. Also note, search engines do not like missing
links and you risk your ranking with them if your site is
not up to snuff. Xenu will give you a comprehensive report
that shows all broken links and their corresponding pages.
5.
Making Your Index Page As Small As Possible
The
old saying that time is money is never more true than when
someone visits your first page. Getting it to load quickly
is one of your main objectives. This mean you need to run
your page through an HTML optimizer. Doctor HTML http://www.doctor-html.com,
a free website, can be invaluable to you when it comes to
shrinking your page. Your site will still look the same but
will take less time to load.
6.
HTML Validation
Validating
your HTML will help your visitors to have no problems while
visiting your website. With valid HTML, browsers will function
correctly at your site and with future browser updates people
will have a smooth transition. Tidy GUI is a great free program
for fixing errors and reducing the size of you page. It can
be downloaded at http://www.emailpromotions.net/download/TidyGUI.exe
7.
Reduce The Size Of Your Graphics
The
size of the graphics on your site, and these graphics not
loading quickly, can be one of the major reasons for your
page to load slowly and for your visitors to leave. Always
shrink the size of your images and watch how much faster your
website will load. Spinwave http://www.spinwave.com/crunchers.html
is a free online cruncher that can offer a maximum compression
of approximately 30%.
8.
Your Visitors Browser
Not
everyone uses Internet Explorer and that leaves you with the
problem of making sure that visitors to your site, using Netscape,
Mozilla and others, all see the same thing. Unless you ensure
compatibility then different browsers are going to display
things differently than what you designed or what you see.
With some browsers some people may not be able to see anything
on your site. To check your website on different browsers
visit Web Page Backward Compatibility Viewer at http://www.delorie.com/web/wpbcv.html
9.
Contacting You
No
website owner can afford to take its customers for granted.
When they need to get in touch with you in order to ask questions,
it is imperative that you have easy to find contact information.
Nothing is more frustrating than having to search a site to
find how to reach you. Your visitors are your
livelyhood...keep it simple for your customers. It makes for
a great relationship with your visitors.
10.
Spell Check
Last
but not least, check your spelling. No one likes to read a
page filled with spelling errors. Most HTML software offers
this simple service and it should always be the last thing
your check before you upload your page.
Jean
Sutherland has successfully run her own ezine for over 5 years
now and has a subscriber base of 35,000. Her ezine revolve around
people doing business online and beside offering free software,
it also provides traffic marketing tips, informative business
articles, free ebooks and computer tips for those trying to
work online. http://www.emailpromotions.net
This article may be reprinted in full as long as all links are
left in place.